I know it can be confusing, so here is the process I am using to bring Nowhere, New Mexico to full publication:
1. Write the book LIVE, uploading chapters as I write them. Anyone can read it for FREE on my website. This is my gift to you for your support and friendship. The book will remain available for free on my website at michaelbunker.com until Jan. 1st. XXX MISSION ACCOMPLISHED XXX
2. Kickstarter Campaign to finance and support a massive book launch. This is NOT the book launch, but a Kickstarter Campaign giving you some awesome rewards for helping finance the book launch. You can pre-buy the book AND receive some really cool other rewards during this phase.
—a. Try our hardest to reach our initial campaign funding goal WITHIN 4-8 HOURS! This is critical in order to maximize utilization of the Kickstarter algorithm and get the biggest boost we can get. THIS IS WHERE WE ARE RIGHT NOW!! Click on the button NOW to go to the campaign!
—b. The Kickstarter campaign will last for 30 days. The first 4-8 hours is critical, but so is the rest! We intentionally set the original funding goal very low so we can hit that 4-8 hour window. But please read through the campaign goals and stretch goals so you can help us fund the whole campaign and all the elements!
—c. During the 30 days of the Kickstarter Campaign, I will be doing some events and functions, some live some online, in support of the Kickstarter. This includes live Kickstarter/Signing/Reading parties. Stay tuned for details on where and when. Also, if you are interested in hosting a Kickstarter/Signing/Reading party in your area or town and it is somewhere I can get to during the 30 days of the campaign, please contact me.
3. AFTER the Kickstarter Campaign, depending on how we end up and what goals we’ve met, I will be planning an actual book launch. This will be the plan to utilize the resources and momentum gained during the Kickstarter to maximize the actual launch of the book into bookstores (online and otherwise). This will be a multi-faceted and broad-based campaign including marketing, advertising, and other platform activities.
IMPORTANT!! The Kickstarter Campaign launches TODAY (12/24) at 11a.m. We desperately want to hit our campaign goal in 4-8 hours. PLEASE help us by 1. Buying in at an ample reward level to get the book and other goodies. 2. Sharing the campaign on all your platforms. 3. IF you have an email list, if you would share the campaign once it is live, it would be greatly appreciated. 4. Keep up the energy because the overall campaign will be going on for 30 days.